Using Social Media to Promote Your Guild
Tips, Tools, Insider Secrets
By VPPR Educational Chair Angela Holdren and her team

1. Attract More Guests social media
• Recruit New Members
• How to Engage Existing Members
• What Social Network Direction Site to Focus on
• What Information to Use on Social Media

2. Determine your target audience
• People who desire to improve communication skills
• People who desire to improve leadership skills
• People who seek to overcome fear of speaking
• People from specific professions – IT, Business Annotator, Sales and Marketing, Project Managers
• Demographics – Age, Gender, Ethnicity

    • **Decide challenges members may exist experiencing – improving presentations, introverts, conviction
    • **Knowing what your target audition needs volition be disquisitional toward the development of the right social media strategy.

• Write your messages to your audience emphasizing the benefits your club can provide
• Emphasize this information when addressing visitors

3. Choosing the correct platform
• Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, Meetup, Snapchat
1. You desire to know what your audience uses and be there!
2. Less is better – Majority Rules – Go where you will reach the greatest number of people
three. Focus on i principal hub and carefully select a few other networks to help get the word out

  • **YouTube and Meetup are outstanding networks to attract people to your social club.
      • 1. Mail videos of speeches on YouTube
      • 2. Schedule meetup events for your club meetings on meetup.com, then share on Facebook, Twitter and LinkedIn

4. Posts that appoint your audience
• Content is disquisitional on social media. The more engaging your content the more than people will exist engaged.
• Posts that generate interest
1. Club news
2. Success stories
3. Events
4. Pictures
5. Videos

Tips and Tools for Engaging Content

1. WIIFM – "What'south – In – It – For – Your – Members!"
Earlier you adamant the challenges your members were experiencing – using this information, create posts and resolutions to generate interest and help your members overcome their concerns. Emphasize the benefits of Toastmasters i.e. Self-paced, positive feedback, safe surroundings, mentorship…

2. K.I.S.S – Keep Information technology Simple Sweetie!
Remember, people don't want to be inundated with likewise much content to read. Go on post interesting, informative and engaging.
Employ photos, video clips, images that are heart catching

iii. Hashtags – Apply 1 -2 hashtags to increase exposure
Hashtag is a word or keyboard phrase with a pound sign (#) earlier information technology. It identifies messages on a specific topic. #Toastmasters, #D44Toastmasters, #Leadership, #IgniteTheLeaderWithin #Communications, #PublicSpeaking
Tweets, Posts using hashtags receive twice the exposure than those without.

4. Content Agenda – Your New BFF! Smarter not Harder
Here is what your Commune is using to program Social Media Content
o Motivational Monday – personal development, what gets you going
o Toastmaster Tuesday – sport Toastmaster swag, pass out brochures and invite others to your society
o Well washed Wed – Leadership tips
o Talking Toastmasters Th – Communication tips
o Fabulous Friday – recognition and celebration of our members exist it in Toastmasters, at piece of work or in life. This is our twenty-four hour period to celebrate each other because we think our members are fabled.

What is your daily goal: Post 1-2 mail on Facebook, 2-3 on Twitter, i on LinkedIn

5. Social Media Management Tool – Free!
Constant Contact: Social media management tool that your District 44 uses. It tin can be used to schedule content in advance.
Hootsuite: Enables a user to schedule posts in advance on multiple networks at scheduled times of the day. Best all the same, it's free.
Evergreen: Social media management tool that can be used to schedule content in advance. Ane great accelerate of Evergreen is that it is not time sensitive.

6. Respond to Likes, Shares and thank members for retweets – welcome new followers. Share post on your Commune Facebook: D44GeorgiaToastmasters