Single Image Size Social Media

Managing our digital lives would be and so very simple if there was only 1 social media platform on the cyberspace. Unfortunately, at that place are many and each platform comes with its own varying social media paradigm sizes for users and designers to abide by to make the most out of visual content when connecting and sharing with others.

We're not simply talking about avatars, covers, banners and headers, we're thinking stories, videos, ads and thumbnails, which when you put it all together adds upward to a lot of recommended social media sizes to adhere to. Then, to make life a little easier, this guide takes a wait at the 7 almost unremarkably used social media platforms—Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest and YouTube—and all the important, recommended image sizes to be enlightened of when practicing digital creativity, socially.

1. Instagram
—

There are several specialised image formats that we're keeping in heed for Instagram: "stories" refer to the imperceptible sharing of images and videos to select users, "highlights" mean the best bits of Instagram posts, pinned to the top of your wall, "carousel ads" allow multiple images per advertizement, say for multi-product galleries and "IGTV", which is a standalone video app.

Recommended Instagram sizes and dimensions:

Recommended instagram image sizes — Illustrations past OrangeCrush

Instagram profile flick

320 x 320px

Instagram posts & prototype ads

Landscape 1080 x 566px
Portrait 1080 10 1350px
Square 1080 x 1080px
Attribute ratio one.91:1—4:five
Recommended width 1080px
Recommended height 566—1350px

Instagram thumbnails

Display size 161 x 161px
Recommended width 1080px (upload images equally large as possible)

Instagram stories & stories ads

Recommended size 1080 x 1920px
Aspect ratio nine:xvi
Max file size 30mb…simply recollect the larger the image, the slower the buffer!
According to official guidelines, "Consider leaving roughly 14% (250 pixels) of the top and lesser of the image free from text, logos or other key creative elements to avert covering them with the profile icon or call to action."

Instagram carousel

Mural 1080 ten 566px
Portrait 1080 x 1350px
Foursquare 1080 x 1080px
Aspect ratio landscape ane.91:1, square ane:1, vertical iv:5
Recommended width of 1080px
Recommended top 566—1350px (dependant on orientation of epitome)

IGTV

Recommended dimensions 1920 ten 1080px (vice versa for landscape)
Embrace prototype height 420px
Cover image width 654px
Attribute ratio one:1.55

2. Twitter
—

Twitter's specialties include "twitter cards" for attaching links with images to tweets and "moments", which are pretty much the same thing every bit Instagram highlights. The latest add-on to their flock of marketing features are "Fleets", which tin currently only be used on mobiles.

Recommended Twitter sizes and dimensions:

Recommended twitter image sizes and dimensions

Twitter profile

Profile picture 400 10 400px
Maximum file size 2mb
Banner 1500 x 500px
Attribute ratio 3:1

Tweets

Recommended size 1024 x 512px
Aspect ratio sixteen:9
Max file size 5mb for photos/GIFs on telephone, 15mb on desktop

Twitter cards

Aspect ratio 1.91:1
Summary card 120 10 120px
Summary carte du jour with large image, max dimensions 4096 10 4096px
Player bill of fare 262 10 262px, or 359 x 196px with 16:9
Website cards 800 x 320px

Twitter fleets

Recommended dimensions 1080 x 1920px

Twitter moments

Unset in guidelines then up to you lot!

Twitter ads

Single/multi image tweets minimum size 600 10 335px
Website carte du jour image size 800 x 418px with 1.91:i attribute ratioor
800 ten 800px with 1:ane aspect ratio, max file size is 20mb
App carte image 800 x 418px with ane.91:1 aspect ratio, max file size of 3mb
Carousels 800 x 418px with 1.91:1 attribute ratio, max file size of 20mb for 2—6 image cards
Directly message bill of fare 800 x 418px with 1.91:1 attribute ratio
Conversation card 800 x 418px with 1.91:ane aspect ratio, 3mb as max file size

3. TikTok
—

The latest phenomenon in social media, TikTok provides usa with some calorie-free relief; this platform keeps formatting unproblematic with only videos, ads and profile pictures to worry about.

Recommended TikTok sizes and dimensions:

TikTok contour pic

200 x 200px

TikTok video

Recommended dimensions of 1080 x 1920px with attribute ratio 1:1 or ix:16

TikTok ad

Portrait 720 x 1280px
Square 1200 x 1200px
Landscape 1280 x 720px

4. Facebook
—

Similarly to Instagram'due south paradigm criteria, Facebook focuses on posts, banners and stories for its visual content. Event pages and marketplace advertisements crave specific dimensions. This platform also accommodates for 360 degree images, aka panoramas.

Recommended Facebook sizes and dimensions:

Facebook page

Contour picture recommended dimensions 170 ten 170px on desktop, 128 x 128px smartphones
Cover photo recommended dimensions 820 ten 312px on desktop, 640 ten 360px smartphones
Ideal file size is less than 100kb
Embrace video should be 820 x 462px and 20-ninety seconds

Facebook posts

Recommended sizes 1200 x 630px with aspect ratio 1.9:1—upload the highest resolution possible!
Carousel of two-10 images 1200 x 1200px with aspect ratio 1:one

Facebook event embrace photos

1200 x 628px with aspect ratio two:1

Facebook panorama photos

30,000px in any management; less than 135,000px in overall size
Aspect ratio 2:1
Max size upward to 30mb

Facebook stories

Recommended dimensions 1080 x 1920px with
Aspect ratios 9:16 and iv:five to 1.91:i
Max elapsing 5 secs (6 on messenger)
Max file size 30mb
Similarly to IG stories, avoid 250 pixels at the top and bottom if including text

Video stories: min width 500px

aspect ratios 9:sixteen to 1.91:ane
max duration: fifteen secs
max file size: 4GB

Facebook ads

Facebook feed ads 1080 10 1080px with aspect ratio 1.91:1 to ane:ane; maximum file size is 30mb
Right column ads 1080 x 1080px with aspect ratio 1:1; these feature solely on desktop!
Instant manufactures 1080 ten 1080px with aspect ratio 1.91:1 to 1:one; maximum file size is 30mb
Marketplace ads 1080 ten 1080px with aspect ratio 1:ane; maximum file size is 30mb
Facebook search 1080 x 1080px with aspect ratio i.91:ane to 1:1; maximum file size is 30mb
Sponsored messages 1080 x 1080px with aspect ratio 1.91:one to 1:one; maximum file size is 30mb
Messenger inbox ads 1080 ten 1080px with aspect ratio 1:i; maximum file size is 30mb
Messenger stories ads 1080 x 1080px with attribute ratio 9:xvi

Need a Facebook advert designed?

Work with our practiced Facebook ad designers to create a custom set of ads to help you lot stand up out online.

5. LinkedIn
—

LinkedIn has the second biggest B2B marketing pool after Facebook and as of Dec, 2020, is advertisement over 20 one thousand thousand job opportunities. With so much at stake, information technology pays to be exact with image and video dimensions and quality… luckily there are only a few to bear in mind on this social media platform, focusing on individual and company profiles.

6. YouTube
—

Videos have prime position for YouTube, pregnant information technology's just a couple of extra epitome dimensions yous need to worry about to get your channel looking slick.

Recommended YouTube sizes and dimensions:

Youtube page

Profile film 800 x 800px
Imprint image 2560 x 1440px with attribute ratio sixteen:ix; max file size 6mb

Youtube video

Standard video at a minimum size should be 1280 x 720px
File size limit 6mb
Video attribute ratio xvi:9
For a better quality video (i.e. to be rented/sold), recommended dimensions 1920 x 1080px
Maximum video file size 128GB
Maximum video length 12 hours

Youtube ads

Skippable in-stream ads should be 12 seconds—3 minutes
Not-skippable ads are xv seconds, unless you're in EMEA where they're 20 seconds
Bumper ads are 6 seconds long
Discovery ads recommend xvi:ix/4:3 with a maximum file size of 1GB

vii. Pinterest
—

The simply social media platform that allows users to search by images, this list could non be complete without the presence of Pinterest. Creative, collaborative and entirely focused around visual content, it'south a uncomplicated set up of standards to practice your creative freedom upon.

Recommended Pinterest sizes and dimensions:

Standard pin:

1000 x 1500px, aspect ratio ii:3

Square pin:

1000 x 1000px, aspect ratio ane:1

Long pin:

yard x 2100px, aspect ratio ane:2.1

Infographic:

yard 10 3000px, aspect ratio 1:3 (this i may accept some trial and mistake as technically speaking, elongated pins can end upwards being shortened in the feed)

Size them up
—

Creating exciting imagery on a regular footing is impressive enough, never heed worrying about how to make each platform'south paradigm parameters work for you lot. We did the logistical leg work for yous, then you tin can savour flexing your artistic freedom. Save this mail service for time to come reference and try not to devious off piste from the social media sizing guidelines above to maximise your visual content's potential across platforms.

Dreaming of consistent quality beyond your socials?

Our designers tin perfect your social media designs.

This commodity was originally published in 2021. It has been updated with new examples and information.