The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Information assay from Pew Research Eye shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the boilerplate for all job categories.

The Definitive Guide to Content Curation: Strategies, Tips, and Tools | Hootsuite Blog
Image via Pew Enquiry Center.

Perhaps it's no surprise, and then, that LinkedIn currently lists more than ninety,000 social media chore openings worldwide.

And so, y'all want to know how to find a task in social media? Here are some fundamental ways to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package—including a resume template—to help you country a social media chore.

Table of contents

A step-past-step guide to landing a job in social media

Social media resume tips

Social media resume templates

Bonus: Read the step-by-step social media strategy guide with pro tips on how to abound your social media presence.

A step-by-stride guide to landing a task in social media

1. Sympathize what role is right for you

While social media professionals tin can have many dissimilar job titles, their work tends to pause downward into six main types of function:

  1. Social media direction
  2. Analytics and strategy
  3. Content cosmos
  4. Community management
  5. Campaigns and promotion
  6. Social media advertizement and paid promotion

In smaller companies, these roles may all exist bundled into one position. That ways when applying to a pocket-sized team, you'll likely want to present yourself as a social media generalist, with broad skills beyond all of these areas, whereas for larger social teams you'll want to highlight your specific expertise in 1 key role.

Information technology's never too early to start thinking about which type of role y'all're best suited for so you can focus your job search, didactics, and skill-building using the correct framework.

2. Institute a presence on social media

Your social media accounts reveal a lot most y'all—and prospective employers are probable to seek that information out, looking for clues about your qualifications for the job or your fit with the corporate civilization based on what you lot mail service online.

Still, according to a national Harris Poll survey on behalf of CareerBuilder, nearly half of hiring managers who use social media to screen candidates accept establish something that acquired them to accept someone out of the running for a job. The worst social media offenses? Provocative or inappropriate photos, videos, or information (46 percent) and information about drinking or using drugs (43 percentage).

So, should yous only lock down your social media profile? No. The CareerBuilder survey too constitute that a third of hiring managers who screen using social media found something on social that actually caused them to hire a candidate.

When thinking about how to get a task in social media, take a close expect at your social profiles to brand sure they show you lot at your best. Look for any less-than-ideal posts or photos you may take shared back in your carefree higher or high-school days, and ensure your most recent posts showcase your electric current skills and relevant expertise.

Here are some key strategies to keep in mind when developing your professional person social media presence.

  • Craft a professional bio that showcases your personality, maintaining consistency in your fundamental points only tailoring the length and tone for each social network. Check out our posts nearly how to write an constructive bio for Twitter and Instagram.
  • Continue your contour image professional person and consistent across networks, merely resize information technology to the optimal dimensions for each network using these image specifications.
  • Post to your social channels regularly and with interesting insights, whether by creating your ain content or sharing your thoughts on content created past others.
  • Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what'south happening in the manufacture and go on an eye out for chore postings.
  • Connect with people in your industry through Twitter chats, LinkedIn Groups, and other social spaces where you can foster relationships that provide common value and extend your network. Keep in mind that seventy per centum of people who were hired in 2016 had an existing connexion at the visitor, and referred applicants are 15 times more likely to exist hired than those who use through a job board.

If you'd like an within look at how these strategies worked for a real person, Hootsuite copywriter Sarah Dawley shares how she used social (especially Twitter) to kicking start her own social media career in her blog postal service How to Land Your First Job Using Social Media.

3. Know your stuff

Social media professionals wear a lot of hats, with responsibilities ranging from writing to revenue tracking, ofttimes all wrapped up into one position. They likewise need to have their finger on the pulse of the industry, knowing about the latest developments in social that can take a big touch on on social media strategy.

Hootsuite Academy offers free online social media courses on key topics similar social marketing, content marketing, and social advertizement. More 200,000 social media professionals take benefitted from this online learning plan adult past Hootsuite's social media experts.

More than advanced users tin can pursue official Hootsuite Academy certifications. Completing these will get you listed in the Hootsuite University Directory alongside other certified social media pros.

Many social networks likewise have their own training and certification programs to assistance social media professionals larn the best ways to use each network's specific tools—and highlight that proficiency to potential employers on your resume. You tin can learn about Facebook Pattern, Google AdWords certification, Twitter Flying School, Pinterest Propel, and more than in our post on make certifications to make y'all a better social media marketer.

Keep in heed that training is an ongoing procedure. Pew Research Centre information shows that more than half of American adults across all job sectors say it will exist essential to engage in ongoing grooming and skills evolution throughout their working life in order to remain employable—and 35 percent of working adults say they need more education or grooming now to go ahead in the job they already accept. This is especially true for social media professionals, who piece of work in a landscape that is constantly irresolute.

4. Get easily-on experience

It may be frustrating to browse social media job postings, only to discover that they all require at least some level of experience. So, how practise you get that experience if you're seeking out your kickoff social media job?

Whether you're a new graduate, a marketing generalist who wants to specialize, or a veteran marketer who wants more hands-on social feel, here are some options to assist beef upwardly your resume and gain the experience you need to bring value to future employers:

Volunteer to create or manage the social media accounts for a charity or community organization you're involved with or that speaks to your personal values. If you don't have the time to have on an ongoing delivery, look for opportunities to go involved with the social media for an result, which will accept a fix end date.

Look for a social media internship to develop real-world on-the-task skills. Make certain the internship aligns closely with your desired career path so that you gain the most relevant feel.

If you already take a marketing job but no social media experience, talk to your employer nearly ways you could assistance contribute to the company's social media presence.

Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.

5. Apply social media to find positions

Job seekers in all fields are turning to social media to connect with companies and look for work. In fact, watching for posts about employment opportunities is the near common reason for internet users in Kingdom of spain to follow brands on social, while the amount of time U.Thousand. internet users spent on LinkedIn jumped 87 per centum between December 2016 and March of this twelvemonth.

LinkedIn is the obvious choice when it comes to searching out jobs using social media—the network currently has more than than 10 million job listings. But across its job search functionality, LinkedIn offers important networking opportunities for social media professionals, peculiarly through LinkedIn Groups.

Social channels also provide an important way to research prospective employers and learn virtually company culture. Facebook and LinkedIn are the most common channels for researching prospective employers, except among 18- to 29-year-olds, who favor Instagram for this purpose. Company hashtags (for example, #hootsuitelife and #hootjobs) tin can give yous a peek within a company's office life and highlight current job postings.

6. Create a standout resume

Hither's the simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no conclusion about you.

They might non even run into all the resumes submitted, as an Hr person, recruiter, or fifty-fifty software might conduct an initial screen to match applicants confronting the job requirements.

In fact, a recent study found that recruiters spend on average but six seconds screening each resume.

Now let'due south look at some fundamental ways to go your resume into the "in" pile and avoid the "out" pile on that critical first sort.

Social media resume tips

Accost the task requirements

Read the task posting carefully and make certain your resume addresses all of the points required. You may fifty-fifty desire to mirror the linguistic communication from the advertising to make it like shooting fish in a barrel to match your experience to the requirements—especially in case the showtime sort is done past software.

Likewise, exist sure to address the requirements stated for the application package itself. For example, while but 26 pct of recruiters view cover letters as important, you'll exist setting yourself up for failure if you don't include a cover letter when the chore posting requests i.

Quantify your results

Many organizations are focused on proving the ROI of social, and then highlight experience that demonstrates you can get results—including numbers from real-earth wins whenever possible.

For instance, yous could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Go on this tight and to the betoken, using active language.

Highlight your knowledge of the visitor

Tailor your application to each visitor, and be sure to include a sentence that shows yous know what the company is all about. Then, highlight how yous can contribute to the company's goals or what yous can contribute to the specific role or the corporate civilization.

For example, if you regularly participate in a company'south Twitter chat (similar #hootchat), be sure to say so and highlight something yous've learned.

Focus on the details

Be sure to proofread your application. Reading information technology out loud is a great style to dull yourself down and take hold of mistakes. Information technology'south besides worth asking a friend or colleague you lot trust to take a look with a fresh set of eyes.

Social media resume template

Since a standout resume is critical, nosotros've created a a few resume templates for social media marketing professionals to ensure you cover all the bases.

To use the templates only click File in the upper left-hand corner, and so select Make a copy from the drop-downwardly menu.

Social Media Resume Template (version no. 1)

Social Media Resume Template (version no. 2)

Social Media Resume Template (version no. three)

Happy chore hunting.

Learn the social media marketing skills you lot demand to country your dream chore with gratis preparation from Hootsuite Academy.

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