7 Easy Post Ideas That Drive Social Media Engagement | Social Media TodayYou've gathered followers, you postal service content consistently - but something still seems to exist missing... engagement.

Sometimes ramping up social media interaction can be hard, only fearfulness not, as I bring yous seven post ideas that tin help drive social media engagement for your make or business. Let's go started.

1. Fill in the blank

Make full in the blanks draw engagement because they ready the reader with near of the answer - all they have to do is pop in their own thought at the end.

Examples:

  • Fill up in the blank: My biggest social media marketing headache is ______
  • If I had an unlimited social media budget I would spend it on ______
  • Now you take have the answers to inspire future content ideas and more!

2. Explanation This

Ask your followers to get a little creative and caption images, videos or .GIFs. Simply mail service your content with the caption "Caption This" and see what responses you go.

3. Ask For Opinions

Simply ask your followers for their opinions on a (brand related) trending topic, an article you lot're sharing, news within your manufacture etc.

four. Polls

Polls are a fun mode to get together opinions on a subject and get your audition to interact with y'all. They can exist a great content mix up/appointment generator. Inquire a question that'due south related to both your visitor and your follower's interests.

For instance a eatery or nutrient make could ask "What's your favorite meal of the day?" with choices for breakfast, lunch, and dinner. It's an like shooting fish in a barrel question anyone can respond.

That's a bones example, but your polls tin can get pretty detailed and offer yous insight into your audience's behaviors and preferences - which y'all can and then use to develop better content or even products.

Here are a couple of poll options yous tin can try:

Twitter Polls

Twitter natively back up polls, which makes gathering answers so much easier. Tie the poll to Twitter's real-fourth dimension conversational nature and you've got social media appointment.

You lot can create polls related to popular conversations, events, or other moments - call back to use the hashtag inside your question for added visibility.

Here'due south is a poll I conducted over the summer on my Twitter account.

To bulldoze more traffic to your poll, link to it from your other social media channels, website, or blog.

A vs. B

Keep it uncomplicated and permit your audience choose between two options. Below is an example of a post I created a few years agone for salt h2o taffy visitor, The Salty Route. When the possessor couldn't choose which wrapper she liked best nosotros suggested she leave information technology to the fans. This post did great and the brand went ahead with the virtually pop wrapper design.

7 Easy Post Ideas That Drive Social Media Engagement | Social Media Today

v. Questions

Request questions is probably one of the easiest ways to become your audience interacting with you on social media - and another neat mode to "selection their brains".

Here are a few different types of questions yous can ask. Mail these as text, or add an paradigm/video for more visibility.

  • Open ended questions are dandy for driving social media engagement because they open up the floor for thought sharing and conversation. due east.yard. "Team A battles Team B on Wednesday! Where will you be watching the game?"
  • "Yes" or "No" questions are unproblematic to answer and can be a practiced starting betoken to work your audition up to answering more open ended questions or discussions.
  • Full general or make related questions can help humanize your business and aid you connect with your audience by gaining more than noesis about their needs. I would propose y'all to proceed these brand related - for instance, a adept full general question for my Facebook fan Page could be "How many hours a day practise you spend on social media marketing?". If y'all want to be completely conversational y'all can keep it every bit easy equally "How was your twenty-four hours?" which might be a overnice content break for your audition.

As I mentioned earlier, one of the best parts nearly polls or questions is that you tin so use the answers from your question to create or share content our audience will dear.

For example, if you're a food based business organization you may ask "What is the best matter you e'er ate?". Now permit's say pizza is the top answer- you can take this opportunity to share your own recipe. Follow up the question with a postal service proverb something to the effect of: "Thanks for answering our question on Fri, since you guys love pizza then much, hither's a recipe for a quick and piece of cake pizza dinner".

Use the information you go to get to the bottom of what makes your fans tick, and give it to them.

6. Location Based Posts

Brick and mortar businesses or brands that concentrate on a specific location tin can try posting almost local happenings, or your target area in general.

Bringing attending to landmarks or current events in your vicinity can bring visibility to your brand - you lot tin can leverage user generated content or create your own videos or images for these kinds of posts. Call back to tie the epitome or video back to a question to boost social media date and interaction.

Here's an example of this from my current client REMY. REMY is a New York City based apartment app which focuses on matching New Yorkers with crowdsourced, no fee apartments. We like to feature unlike neighborhoods and activities focused on life here in The Big Apple tree to attract followers who live in NYC. In the mail beneath we integrate a general question, with location based image and explanation - and we got a few responses.

7 Easy Post Ideas That Drive Social Media Engagement | Social Media Today

Another advantage to featuring local content? On networks like Instagram and Twitter you can tag locations - bringing a little more than visibility to each post.

seven. Host Live Video or Twitter Chat

Live videos can rack up a lot of reach and social media engagement. Endeavour them on Facebook , Twitter and now Instagram too. Collaborate with influencers to host a Q & A, demo a product or only chat (and ask them to invite their audition). The aforementioned goes for Twitter chats. Let the audience submit questions in advance and take a few live ones also.

This kind of postal service can plough into a mini entrada and tin provide content which you can repurpose after.

Bonus

My bonus tip for driving social media engagement and interaction is to utilize calls to activity when you want your audience to practise something. Yes, it can exist that simple.

Using calls to actions as simple every bit "share this postal service", "leave a comment", or "click this link" increases the chances of your visitors taking the action you want. Just remember to keep these to a minimum equally you don't want your audition to get tired of you telling them what to exercise.

I hope this postal service helps you get artistic and create posts that drive social media engagement for your make or business organization. Call back that you may non get a response the first time, or the 2nd, or the third - merely keep trying.

To get things going and encourage others, you can also get your employees, friends and family unit to help yous with comments and votes.

The post 7 Easy Posts Ideas That Bulldoze Social Media Appointment appeared first on DhariLo #SocialMedia.