Social Media Marketing for Bjj Gyms

Boost your business using these 5 social media marketing nuts

At Kicksite, we designed our management software to brand it easier for you to run your business then you can spend more time growing information technology. This mail is the first in a series where we offer marketing tips to assist you connect with more students and build your martial arts business concern.

An effective social media marketing plan relies on a variety of channels for connecting with your target audiences – including social media. After all, social channels are amid the fastest, cheapest and easiest ways for you to achieve new students.

Have Facebook and Instagram, which are ii of the most popular social media platforms. At the end of March 2018, there were virtually ii.two billion people on Facebook every month. Instagram, which is a photo- and video-sharing social network, had well-nigh 800 million active users every month.

To put that in perspective, the earth's population is more than 7 billion. That means that shut to 30 per centum of the globe logged on to Facebook in March. It would be hard to reach that many people with a billboard, right?

While the size of the audience on these channels is impressive, it likewise means that at that place'due south a lot of competition – or noise – for your martial arts gym to compete with. Then how practise y'all get your school to stand out amidst the social channel chatter?

Try these five basic steps for marketing your martial arts concern on Facebook and Instagram. Earlier yous know information technology, you'll exist headed to your social media rank promotion.

one. Exist consequent.

Social media isn't a 1-and-done bargain. Information technology requires frequent and consistent communication with your followers. Every bit a studio owner, this can be the hardest part because you're busy, right? In addition to marketing your business organisation, you lot're didactics martial arts classes, hiring staff, paying bills and overseeing basic gym management. Calculation daily social media posts to your to-practice list may feel overwhelming. Fortunately, help is available.

And then how often should you postal service? For Facebook and Instagram, y'all generally want to share new content a minimum of iii times-a-week and no more than 10 times weekly. More of import than how often you post, though, is what you post.

ii. Be relevant.

Facebook and Instagram are full of clutter like memes, cat videos and what people ate for dinner. There's a lot vying for the attention of your current and prospective students. You can stand up out by but sharing content that matters to your followers.

An easy way to practice this is to recollect of your social channels as resource for your audiences. For example, are at that place mutual mistakes people make when doing certain Brazilian jiu-jitsu or other martial arts techniques? Do a quick video and break downwardly the right way for your followers.

Helpful and non-salesy info similar this will position your school as the trusted and go-to source for factual info on training, gear, nutrition, competitions and other martial arts topics.

3. Exist timely.

You lot don't have to stick to martial arts or BJJ-related posts on Facebook and Instagram all the time. In fact, on July 4 or other national holidays, it's a good thought to post a patriotic bulletin. This lets people encounter the human being side of your studio and get a sense for the personality of your staff.

But when y'all devious from BJJ, martial arts or other subjects related to fitness, brand sure y'all're doing and then to connect to a positive current event or trending topic that a lot of people are talking about.

four. Exist present.

Most of united states of america want to feel heard, right? It'southward no different on Facebook and Instagram. Your audience doesn't want to only be talked to – they desire to be listened to. Along with sharing fresh and regular content on your pages, be sure to engage when followers annotate on your posts. Remember, like all proficient communication tools, social media is a ii-way street. Make sure your followers know there's a real person on the other end.

5. Be accessible.

Facebook and Instagram requite you the run a risk to reach established BJJ students and newcomers to the sport. Make sure students of all levels feel welcome on your social pages and visiting your school. You can do that by sharing content that connects with all levels and goes easy on the jargon.

Another style to heave your accessibility is by using hashtags with your posts. This lets people search by topic and easily find you. For example, you lot may share a photo on your Instagram profile and include "#BJJ" in the mail service. When Instagram users – in other cities, countries or continents – enter #BJJ in the Search bar, your post volition come every bit part of the results.

One last word about hashtags: Get like shooting fish in a barrel on them. Stick to a max of iii hashtags per post. After that, followers start to skim over them.

Facebook and Instagram are an piece of cake, inexpensive and fast way for you to connect with students. But like all martial arts, information technology takes time and practice to be effective. But with a lilliputian planning, timing and dedication, you'll exist gear up for your social media rank promotion, and be on the path toward marketing success.

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